Logo for a fictional Chinese Take-Away called "Nam Kee" for which I'm currently developing a CI as a practise.
The main logo itself is inspired from different chinese symbols so I tried to replicate one by looking at the shapes and characteristics they're usually made up of. The hard part was the type itself which I won't be using a lot in the overall CI. At first I made a quick type myself but it felt a bit too much and took away the balance between the logo and the type. I'm currently using a sans serif font in order to balance that out.
#chinese #food #takeaway #design #branding #corporate #corporateidentity #identity #logo #CI #typography #geometry @ellotypography @ellodesign @geometry