Organicly following some of the people that the people I like follow like a good little social media pioneer.
It worked great for Zannel. I made some long lasting friendships that way. We are now friends on Facebook or Twitter. I am wary of random people I don't know on Facebook. I consider Facebook a place for friends that I actually know. And that is what differentiates it from the other networks. I wonder if the Ello designers know the story of the failure of Zannel.
Canv.as was better for discovering new people to follow. Ello could learn more from Canv.as than Zannel.