Pauli Lovejoy for MAHARISHI
The brand paid homage to Africa with Spring/Summer Capsule “Tour D’Afrique ” . Taking cues from artwork and color palettes of West Africa . The African dragon with green and gold scales would come out during solar eclipse. So we decided to put Pauli in front of the sun. The slogan on the back reads "The mind can make a heaven out of hell or a hell out of heaven"
Pauli identifies with Afro-futurism , a cultural movement that through art raises people who identify themselves as part of the African diaspora .