IMMOORTAL, by Afrovelvet, is a photo series aiming to deglorify the America that through time has exploited, transported, imprisoned and disposed of Black bodies. The catalyst for the project's inception was the constant killings of Black youth and adults in mainstream media around June/July 2016 and throughout 2017. In conjunction with the many killings was the "I Can't Breathe" campaign which spoke to the collective outcry of the Black community after the killing of Eric Garner. The models in the IMMOORTAL series lie lifeless in between ribbons of blood with a tattered American Flag draped across their still bodies. The scene is a reverse rendering of Iwo Jima, but the flag is fallen. It is representative of the America that most Black women and men experience. The series experiences a major change where the bodies transition into the next life, or as some may see it, a life before chains. In the transition, or second piece to the photo series exhibits Black women and men as gods, adorned in gold and white. The photo series seeks to deepen and widen the conversation around racism and systematic oppression in America, as well as encourage an attitude of strength and power for the Black community. IMMOORTAL, which by itself, means eternal, lasting, enduring - in this project contains a "oo" (double o) hinting toward the strength, intelligence, and power of the Moors, a people originating in North Africa, before moving around the globe, bringing enormous learning to Spain and eventually the world. This artist and series merits attention, because the piece calls for viewers to feel uncomfortable, introspective, proud, upset, calm, and curious among other feelings. The works call for conversation and promotes progressive thinking and acting as it relates to humanity. Moreover, the images are bold and beautiful.