I n t e r v i e w
PARIS FASHION WEEK SS19
Q u o ï A l e x a n d e r
I N T E L L I G E N C E . D A T A
Soft Anarchy / No stitching by machine or hand / Artistic Background Personality / Worked with Sonia Rykiel, Alexander Mac Queen, Chanel / From California / Paris living / Technical Continuous Exploration / Basics of Fashion Construction Rejection / Invented Thermo-retractable Finishing Technique /
D E B R I E F
** Could you present yourself and your brand in a few words ? Why did you wanted to do fashion ? How would you define your style? Could you tell us more about your collection ?
>> The philosophy for the brand is about making new clothing without any sewing, each season developing new ways for construction.
Before studying fashion, I studied fine arts, sculpture and painting. I come from a family of artists; My older sister is a choreographer, my younger sister is an actress, and my parents met in acting school. Fashion is a combination of my interests, such as color, theatre, dance and sculpture.
I would define the brands style as experimental soft anarchy, rebellious against traditional ideas of construction, forging ahead each season without looking back at what we have done before.
** You are from California and studied at Central St Martins in London, why did you choose to present your collection here in Paris, why not in London or even New York ?
>> It had a lot to do with the history of Paris being the capital of craftsmanship and savior faire. I felt like my work fits well into this context. I also wanted a smaller city to live in, where as London and NYC are too big for me.
** You have worked at Sonia Rykiel, Alexander McQueen and Chanel isn’t ? What are the most important experiences that you learned during this years from these three brands?
>> I learned that I wanted to have my own brand. At Chanel, I learned a lot about fabrics and how a big company functions. In general, I learned how to work within a team and how to think critically, which is really important. Before I started working in the fashion industry, I didn’t really get how essential it is to think ahead of your boss and anticipate problems before they happen. That has really served me well in starting my own company and training new employees, emphasizing the importance of thinking of the whole picture and not just the assigned task.
** Would you say that London is more “fashion free minded” than Paris ? Or is it a myth ?
>> I think that London is much more developed than Paris when it comes to the education system and incubators set up for young brands to emerge. Therefore, the system is more ready to encourage new talent whereas the presence of established fashion houses in Paris affects the cultivation of new talents in the city.
** Any advice you would share with aspiring young designers ?
>> I think it’s very important to draw and/or to find the right medium for your expression. It doesn’t have to be drawing, but I would say developing your own way to communicate is the most important thing.
C R E D I T S .
Photos : jolistudio.fr
Make up : Anna Sadamori
Hair Quentin Lafforgue
Model fatdwa , b_melissa
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