Ello has been on my mind a lot over the past few days—as a platform, as a service, as a community, and as a symbol.
From the minute I began using and exploring Ello, it felt important to me. Perhaps I could pass this off as simple intrigue by something new, but as time has gone on the feeling is still fresh. I can’t say that my sentiment will never fade, however I wanted to express some thoughts before the rush of the work-week arrived.
1. Ello as an advertisement-free platform.
I’ve read a lot of remarks somewhere in the vein of "Facebook and Twitter didn’t support advertising when they started either"—this is true. The fundamental difference between all current social networking platforms and Ello, is that Ello set this as a priority and a basis for existence from the very beginning. Of course there is skepticism and suspicion that it can’t/won’t last, but if you’ve read any of the founders’ personal expressions on the subject you’d see the authenticity and courage to fight is there.
Additionally—just to make it perfectly clear—brands signing up for and making profiles for themselves on Ello is not ‘advertising’. It’s marketing, and it’s wholly self-initiated by them. Ello does not provide any built-in system for advertising and will never include any promoted content. If you don’t want to see any brand marketing on Ello, don’t follow those brands.
2. “I don’t know how to use this.”
From all that I’ve read and seen, and especially from what I've experienced, Ello is not something to be understood or to be used in any specific manner. I’ve made this point in previous posts, but Ello is whatever you want it to be. It’s a blank slate, and this makes it even more beautiful. It isn’t asking or making you conform to any specific fashion of posting.
In the words of Ello founder/builder @cacheflowe: “Get creative with your Ello use. This is not the network you've used in the past. It's entirely new and will be shaped based upon on how we all use it.”
3. The design of Ello.
I’ve seen a remarkable amount of criticism on the user-experience and interface design of Ello.
Firstly, this is a good sign. @bergerfohr have obviously stuck to their guns here, and it has paid off. Anyone could have employed traditional principles and conventions of contemporary experience and interface design and probably not roused much attention. Ello is a stark departure from 99% of what you’ll see in interactive applications these days and as such, has caused a stir. It’s beautifully minimal and stripped-down, and in my opinion more usable and more content-friendly as a result.
Obviously, many will disagree.
There’s probably a lot more I could say, but for now I won’t.
I’m proud and excited to be a part of the Ello community.
You’ve created something beautiful, @budnitz @todd @lucian @mk @jayzes @cacheflowe @gv