RESPONSE TO "HAPPY MACHINE":
The "Happiness Machines” is about the relationship between Sigmund Freud and his nephew, Edward Bernays. Corporate organizations wanted to understand the motivates of the human mind. Bernays brought a psychological theory to merchandising establishments and sales establishments as an important part of appealing to the masses effectively. He used movies, celebrities and even a psychologist to promote and sell products that were actually unnecessary to everyday life.
One of his most popular advertising campaigns was aimed toward women. It promoted smoking as symbols of independence and freedom. He even used the statue of liberty and her torch to represent these symbols. This was just one of his many schemes. Bernays was convinced that this was more than just a way of selling consumer goods. It was actually a political idea of how to control the masses. By satisfying the inner desires that his uncle had identified, people could be made happy and docile. It was the start of the all-consuming self which has come to dominate today's world.