@wadejeffree and I created the identity for Le Turtle, a French new-wave restaurant in New York City. Taking notes from psychedelic symbology and visual occult, we sighted references such as The Holy Mountain by Alejandro Jodorowsky, the paintings of Victor Vasarely, the architectural notes of Carlo Scarpa, and Sol Lewitt in order to help us realize our vision for Le Turtle. We put a strong emphasis on raw materials as well as angles and curves to create a distinct brand language for the restaurant. We developed a bespoke typeface for Le Turtle to use on all printed materials as well as an iconography set for web and print. View more here!