Portuguese brand founded in 1896.
Canned fish in Portugal were not considered as a gourmet food, almost all factories in Portugal had closed down, only few remained. We were asked to revive the brand and to give it a gourmet and traditional vintage look. The client wanted the golden days of the brand to breathe once again. With new products and flavors just launched, we wanted that they looked as they were made like that for centuries. We made a prestigious wrapping on a product that used to be considered an affordable product
We used 4 color Offset printing in paper “papel cenário”
“papel cenário” is now a difficult paper to find but in the old days was a common paper used for wrapping. It has a nice soft yellow vintage coloring and it has 2 sides, one glossy the other textured, we print on the textured side so the paper absorbs more ink and has a more vintage look.
The can is hand wrapped with the “papel cenário” and a Cellophane sheet, that was inspired in the old traditional wrapping. The best products had the cellophane.
Avenir Lt std 55 Roman for principal text
Arial Narrow for informative text, because of long regulations text we need a good reading font.