To the people assuming that there's no way ello could go on without selling out, keep in mind, it doesn't take that many people to design and code the next wave of (mostly obviously missing) features. Many of the features are already mostly/partly built, but just not implemented (open source and/or APIs). In Facebook's early days after opening to the public (the 1-2 years leading up to 100M users), if I'm doing the math correctly, it had around one full-time employee for every 200,000 users.
A lot of people are worried about the 435k in VC funding. I'm not. How many of you wouldn't shell out $20/year to not have to look at ello through the lense of this stylesheet? (it occurs to me now that this ugliness creates a nice incentive) Or pay for some sort of analytics for your business page? Or Pay for single-sign-on for multiple accounts? Or a custom domain? Or a storefront for your business? Or the better version of the mobile app?
Meanwhile, I don't think any of this will matter at all if people don't come here en masse. If I can't (or if ello can't) get the majority of the people I know to be here, then I will most likely not want to be here. And the only reason for anyone to want to be here early on and suffer through ello's puberty with it, is ello's self-proclaimed values, which are beautiful.