Who's to say if Ello will ever over come a global company like facebook, yet I really don't care. It's not about that. They have different purposes. For me, I am falling in love here. It's clean, simple, and home of thousands of creatives. I can't wait to see what's to come. I also feel that @Ello, needs to get a mobile app out soon if they really want to get going. Who's to say.