For The Godfather Movie X PUMA collaboration, we were asked to present 3 options during our proposal. In a very rare and surprising turn of events, Paramount and PUMA approved all 3, which left us in the very fortunate but also incredibly difficult situation of choosing the final design. In the end we went with Don Corleone’s office as we felt the layout worked better for multiple formats but this option came a close second.
We tried to capture Marlon Brando’s decision to use very deliberate and gentle hand and finger gestures throughout the movie for Don Vito, whilst maintaining the super geometric and chiaroscuro style we had set up for the other options. As a side note, someone asked me recently what I found the most difficult to draw: without a doubt, HANDS.
#illustration #puma #thegodfather