@lucian kind of a long story, but...I had been asked by a few folks to do a few different kit themes. camo, solid, non-sequitor etc. after the success of the current full print shorts for bovine, I just put it all together. full camo bottoms (inspired by a German splinter camo, with aspen/birch bark thrown in to rep colorado), and to spice it up 3 color tops, hunter safety orange, luft blue and black. (really been doing a lot of riding out east lately and anything to help me fit in was in there somewhere too. Im super good at fitting in. ya know. And the name, my developer, gave me this huge knife, I made a t shirt for him as a thanks, shield, trophy head in profile and hands from the shower scene in the film "Psycho". The result was something playful and aware of many other sub-cultures, something I think cycling can use.