A few very impolite people have been using simple scripts to automatically Friend lots of users as a way to draw attention to themselves.
We understand this can be incredibly annoying on the receiving end, and have just deployed a few fixes to prevent this spammy behavior. Ello is Beta and when we find issues we'll always squash them as soon as we can.
More big features coming very soon that we can't wait to tell you about!
/cc @budnitz @todd @lucian @jayzes @mk @cacheflowe @gv