I'm taking refuge in Ello after having a minor midlife crisis (I'm 35. That counts as midlife, right?) about marketing. I'm considering how Ello fulfills a need, but it's a need that responds to a product that gave people something they didn't even know they wanted, then turned it into a need. We need social media now. But once upon a time we didn't even know we wanted it.
The market doesn't respond to supply and demand. The market creates demand, then supplies it. Can a free market exist when people's desires are created by those who sell something to fulfill those desires? It's like this: say I were to drive you to a location that I've chosen, where you've never been and never asked to go to, then I hop out of the car and pretend to greet you as though it was always your choice. I shake your hand and say, "I'm glad you made it! Welcome home."
It's hard to believe that Esteem is higher up in Maslow's hierarchy than Love and Belonging, but here we are.