TAPE PROJECT
The main idea of the project is to esthetize kinesiotherapy and to popularize the possibilities and techniques of applying this method through a series of advertising posters.
The concept of the tape project is to show the relationship between functionality and aesthetics.
Each kinesiology method has its own dynamics, plasticity and graphics. Therefore, visual images divided into directions to represent a certain method of taping, functionally confirmed. In addition to distribution by methods of taping, images are built on the difference of colors and lines contrasts.
Team credits:
CREATIVE DIRECTOR: Veronica Azaryan / www.behance.net/nicaazaryan / Instagram: @ronny_azaryan
PHOTOGRAPH: Veronica Azaryan / www.behance.net/nicaazaryan / Instagram: @ronny_azaryan
STYLIST: Katerina Kovaleva / https://www.behance.net/KKaterina /
DOCTOR: Ksenia Strakh / Instagram: @sana.strah
MODELS: Ksenia Gayvoronskaya, DNK models / Instagram: @redxu
Agripine Shinyemba, Select management / Instagram: @ingadina
Victoria Suslova
HAIR&MAKEUP: Veronica Azaryan / www.behance.net/nicaazaryan / Instagram: @ronny_azaryan
Galina Guryanova / Instagram: @Glashagurianova
LOCATION: 212 studio, Saint-Petersburg, Russia
PRODUCT: Mac strobe cream, Nars soft matte complete concealer.
WARDROBE: Panties – Calzedonia
