Going through the brand guidelines for Global Citizen I was so impressed with how expressive, and symbolic the elements and their style is, it got me even more excited to work on this project!
Every single one of those heroes in the line-up changed history in such incredible ways, they touched and improved so many lives, what better way to honour their legacy than to Be the Generation to End Extreme Poverty!
I live in South-Africa where Nelson Mandela was the father of the nation, I brought that into my design by arranging all the other activists in the line-up on his shoulders, with him leading this global cause.
I made use of the amazing bold colour scheme available to liven up the poster and make that bold CTA stand out even more.
I’m a bit of a perfectionist when it comes to my work, so I spent a lot of time and effort to make sure that every detail is according to the brand guidelines and also to make sure that nothing is out of place, I hope you like it!
Links to my work:
Submitted to Ello Artist Invite: Be the Generation