A Distorted World Needs Steadfast Leaders
Be the Generation
The distorted lines in the background represent terrain lines, such as found on a map, symbolizing the broken world we live in.
It also is reminiscent of fingerprints. Fingerprints are what links people to each other irrespective of gender, wealth, health or educational differences.
A fingerprint is a symbol that reminds us that we have a responsibility towards each other, whether it is to treat each other with equal respect, teach and train each other, take action to overcome poverty or to tackle health issues.
The red circle in the middle of the map represents a leading generation that takes action, moving outwards from the heart into the world which needs help.
Arnold Ruben du Toit
I love strong, unique concepts that tell a story. In the decade that I've been a creative I've found that a beautiful design alone will be forgotten very quickly, as shortly after it's seen a new one will pop up while browsing the internet. But a beautiful design together with a strong concept is one that will have a lasting impact.