A Distorted World Needs Steadfast Leaders
Be the Generation
The visuals are based on terrain lines such as those found on a map, but distorted to support the text that leads up to the CTA.
These lines are also reminiscent of fingerprints. Fingerprints are a symbol of unity between people irrespective of gender, wealth, health or education differences.
This symbol of unity calls for a responsibility towards each other, whether it be treating people with equal respect, uplifting each other in teaching and training, taking action against poverty or treating health issues, it's a reminder that we cannot turn our faces away from each other.
The solid red circle in the middle represents a leading generation that takes action, moving outwards from the heart into the distorted world to address the brokenness.