In April 2020 myself and Marc Wakefield worked with Polydor Records & Aussie rockers 5 Seconds Of Summer on a groundbreaking new AR concept for Instagram - the ability for users to remix audio live in strories using AR. The project was part of the release campaign for their new album 'Calm' that went straight to no1 in the UK.
Try the effect here - https://www.instagram.com/ar/831263530674745/ - follow us here on Instagram - @augituk @marcwakefieldards