Selections from The Badson Bookshelf:
Featuring the books on our shelf that we just can't live without.
New York City Transit Authority Graphic Standards Manual
from Standards Manual
You may have heard of this book before. This large, beautifully produced reproduction of the graphic standards manual for the New York Subway System in 1970 is one that we like to keep out on the tables for visitors to the studio to gawk at. Here are just a few reasons why we love it:
First, it's a brilliant conversation starter about type, brand, and the power of design. Everyone (friends, family, clients) is always curious about what's in the book, and you can easily steer a conversation about it towards the specifics of what you do as a designer. Second, it's a wondrous time capsule, presenting a slice of design history as well as insight into how Unimark approached their projects. Third, it's just downright gorgeous. Standards Manual did such a great job producing this book that we quite frankly just love having it around to inspire us. If you're interesting in branding, graphic design, or typography, this book is a dream.
