Beach x Holly St Clair: #GoalSquad for lululemon's #18in18 campaign. We teamed up with illustrator and Beach in-house creative Holly St Clair (find her on ELLO!) to create a series of characters to illustrate activewear brand lululemon's annual yearly goal-setting campaign. Alongside creating assets for the campaign, we arranged a series of in-store live events where folks could post their goals and they'd be illustrated live, and see the #GoalSquad grow...
