Paul Constant of The Stranger does solid work in explaining why we all felt strangely compelled to come here:
"Ello appears to want users, whereas Facebook and Twitter both seem to want to drive users away. Twitter is teasing a huge change to their timeline function. Facebook is at war with drag queens. Twitter and Facebook are riddled with ads. Facebook is an incomprehensible mess that everyone tolerates because everyone is on Facebook and a social network only works if everyone is on it. Facebook and Twitter don't really want to drive users away, of course, but they did stop thinking about what the user wants and they started thinking exclusively about what would make life easier for Twitter and Facebook."