Email marketing for beginners: Proven strategy
What is email marketing and how does it work
Email marketing is a very popular and widespread online marketing channel, mainly because of its great effectiveness, you can reach customers or other contacts quickly and reliably with little effort, the costs are well below other forms of direct marketing such as a post.
Email marketing is a special form of online marketing and direct marketing. Information and advertising messages are sent via email specifically to individuals or groups of people who have registered to receive emails from the sender. Customize the greeting and the content. Direct and personal communication is established with the recipient.
The email marketing company must process and save the recipient’s personal data, such as name and email address, in order to set up an address distribution list. Recipients must have expressly consented to delivery beforehand, as unwanted advertising is viewed as a nuisance and can lead to warnings and fines from the company.
Email marketing uses
Email marketing can be used both to retain existing customers and to acquire new customers. Customer relationships can be strengthened and customer loyalty increased. Depending on the target group, different intentions can be pursued. Special sales and discount campaigns can set buying impulses and thus promote short-term sales. Information about new products stimulates sales in the introductory phase.
Email marketing is one of the most widely used tools in online marketing. By sending emails, depending on the size of the mailing list, a large number of stakeholders and customers can receive information relevant to purchasing decisions quickly and at the same time.
What is an email marketing strategy?