Today's email regarding the PBC announcement: "The Ello PBC charter states in the strongest legal terms possible that:
Ello shall never make money from selling ads;
Ello shall never make money from selling user data; and
In the event that Ello is ever sold, the new owners will have to comply by these terms."
These "strongest legal terms" were not shared, so we instead have the brief, imperfect, imprecise, paraphrased bullet-list in informal, conversational English. I would like to know if "make money" refers to "generate profits" or "generate income". Although the implication of their statement is that they will never "display ads, full stop" and never "transfer possession of user data, full stop", the reality is that their use of phrasing here ALLOWS the doing of both these things, just under conditions other than "to MAKE money". After all, "covering costs, paying wages" doesn't fall under the same category of "profit dividends"; anything other than "making" money is fair game.
Years down the line, they will put big banner ads for shaving products on every post, and sell your soul to Apple ... not to make money, but for funzies. Is that a social network you'd like to be a part of?