Serge Grand Palais is an exceptional center in Yaoundé, Cameroon; highly adaptable and housing many intercommunicating spaces under one roof: congress-convention-seminar, exhibitions and weddings. Your partner for the organization of any event, Serge Grand Palais can accommodate a simple meeting, a conference, a symposium, an annual convention, as well as trade fairs, exhibitions, congresses or shows, and concerts. Space is entirely yours for the duration of your event. You imagine it, they plan it!
A unique combine lettermark and icon logo, and a clean, simple, classic business card design for their brand. Through long distance communication and exchange of my ideas for the logo design with the client, we finally hold on to the idea of illustrating the entire Serge Grand Palais building and framing the unique part of it with a stroke shield as their logo. Part of the main auditorium outer view works well as a logo because it would be recognized in any branding identity for the building one of a kind architecture even without it lettermark.
The business card has been designed with the idea of half of it building on the front and half on the back side of the card. The concept or idea of this design is, wherever or whenever two holders of this business cards meet and join the opposite site of the business card together, it forms the complete Serge Grand Palais building like bringing two people together.
Instagram | Behance | LinkedIn
#graphicdesign #logo #branding #creative #design #logodesign #identity #businesscard #architecture #art #graphic #brand # business #building #canada