Oh, the sweet silence of a new social network attempting to figure itself out. No one is quite sure what to post, what kind of voice to utilize, where exactly to point, waiting for it to sort itself out. An irreverent gif? A self-aggrandizing selfie? A nuanced meditation upon the subtleties of the ways the West negotiates with terrorists? Cats?
Ello is new, it's a little fresh, but really, at this early stage, it can be anything you want to make it. Be the curator you want to see in the world.