A long time ago, I was a blogger. Remember that? I blogged at my own site, with my own ideas in my own format. I resent the conceptual destruction of that by FB and every preceding 'platform'that lead us to the internet destroying place we are today. From restructuring email, to aggregating my friends and acquaintances so advertisement can be injected into my online activity, it is my hope that Ello can harken in a new way to reach the old goal of self publishing in a world of overwhelming monitization.