Dear Ello Everyone,
The Ello App launched this morning and it’s looking like a crazy hit here at Ello HQ. Thousands of new people are joining Ello, and we've just been featured in the Apple App Store! Woo hoo!
I’ve also seen at least 25 articles in the press about Ello's new app today.
Much of that press is good, a little of it confused, and a few articles that are critical of us. Almost all of the latter has come from the established tech press.
One assumption that’s repeated in the tech press is that Ello needs to grow as big as Facebook to survive (or succeed). Over and over Ello has been compared and measured against Facebook — against their scale, their business plan, and their goals.
Which all of us at Ello find totally ridiculous (and a little flattering too).
The reason that Ello exists at all is because we never drunk that Kool-Aid. We never considered that what we’re doing is impossible, because we aren’t looking at at Ello through the lens of all the other shit out there. If we did then we’d have been terrified to even try because they're right, how could you build another Facebook?
But then again — why the hell would we want to do that?
We are not interested in creating another Wal-Mart of the internet, an advertising platform that dupes people into giving up everything about themselves, just to use what turns out to be a pretty mediocre social network.
Said another way:
Ello is fucking awesome. It's beautiful, it's inspired, it's filled with creativity, and it doesn't have ads which is why it feels so positive and uncluttered.
This is not a subjective experience for me. Earlier this afternoon I reposted two beautiful songs by @hello & @giacomo, musicians that I’ve never met and who live somewhere in the UK. I have no idea if they're famous. But their music is awesome, I've been listening all afternoon, and I can't think of another place where that could have happened to me.
I’ve become friends with hundreds of new people on Ello and I’ve been inspired by thousands more. And yes, most of my friends are here too.
Here’s how it is:
If you read something nasty about Ello written by one of those myopic, jaded, cynical tech reporters — try not to get angry. Feel sad for them, because their minds are closed and they’re missing the new stuff that we've got going on over here.
Don’t bash them (some of them kind of get off on that anyway). They’re stuck in an old paradigm, propping up run-down networks where they spend most of their time, with all the negativity, clutter, and manipulation that comes with it.
Which can't be much fun.
Instead, be kind to them. Encourage them very gently to try something new and let loose with us. They'll be a bit nervous (Ello is something truly new!). Do your best not to scare them away. They need a little gentleness to see they can feel safe here too.
In any case, we’ve already succeeded in what we wanted to do. Ello is beautiful, positive, creative, fun, new, and forever ad-free.
Everything is just going to get even better this summer. Updates to the App, to Ello web, Android & Windows versions on their way, and many new features too.
Thanks for sticking around.
PS: Post your thoughts! Would love to hear them.