Budnitz global ambassador Toby Grubb is a Partner and Creative Director at This, a design boutique in Portland, Oregon.
We joined him for a recent afternoon ride around the city on his titanium Model No.3.
"The few things I own are typically all black or raw metal," Toby remarks. “I literally peel the labels off shampoo bottles in my shower to reduce visual clutter."
Neon colored bikes with busy branding fill every corner rack.
"The way I see it, each purchase we make in life is a vote cast for our future world," he says. "Eliminate excess and reward good design – that is why I truly love this bicycle."
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Photo credit: @chriskerksieck