Today, the Global Ecological Footprint is equivalent to over 1.77 Planet Earths - a measure of how much ’nature’ we have and how much nature we consume. The number represents the number of planets we need to provide the resources for our consumption and absorb our waste. The concept was developed in 1990 by Mathis Wackernagel and William Rees at the University of British Columbia.
Everything we buy requires natural resources. And it all adds up! Act more responsibly. Buy less but better.