Today is the 27th of November 2020. Today is Black Friday. And today we are launching buylessbutbetter.org - a movement to fight blind consumerism.
Black Friday has historically been the largest and busiest shopping day of the year. Peak shopping season. An online retail bonanza with heavily discounted prices and bargains. 2019 saw over 189.6 million people shop on the weekend leading up to Cyber Monday with online sales hitting a staggering $7.4 billion, in the US alone - and this year’s Black Friday is set to be the biggest ever.
Record high or record low? What is this saying about how we consume? What do these numbers actually mean? How necessary are these purchases really? How many tons of waste do they create? How much plastic was used? How many tons of CO2 emissions were generated to produce and then ship all these items?
Black Friday, to me, has become a symbol of how far our contemporary consumer culture has fallen.
Change is needed.
And that’s why we decided that there was no day in this calendar more appropriate than today to launch our answer to the madness: @buy.less.but.better
This is an important moment for me. And I am proud to be a part of a movement committed to raising awareness for some of the most important global challenges.
Our mission is to fight blind consumerism by empowering people to make better choices. To be more conscious of our actions. To live better, with less, that lasts longer. To think twice. To buy once. To think long-term. To pursue less. To value quality over quantity. To buy less but better.
If you believe in the power of buying less but better, we’d love your support. Spread the word. Tell your best friend. Follow us. Give us feedback. Share your thoughts. Join the movement.
Art by Simon Freund - ‘Black Friday’ (2018)
#buylessbutbetter #blackfriday #fuckblackfriday #climatechange #reusereducerecycle #greenfriday #sustainability #buynothingday #slowlife #consciousliving