Tia Ofilia (Aunt Ofilia) is an organic foods brand from Monterrey, Mexico focused on delivering healthy natural and raw nutriments with a warm familiar taste. Tia Ofilia first approached us with the intention of formalizing its brand, seeking to expand their product range beyond their popular Granola mixes. Our analysis culminated in a re-brand process that would enable Tia Ofilia to properly and effectively communicate their vision, creating a unified brand experience and language for all future products and customer touch points. We focused primarily on generating a sense of purity, honesty and familiarity to highlight the company’s mission towards creating a more natural world.
In order to generate a more modern, genuine and gentle image, we produced an illustration of Tia Ofilia. Using delicate hand made strokes, we were able to provide a slightly more somber tone, conveying the brand’s determination towards fostering a healthier lifestyle. To unify the brands modern simplicity with its hearty origin and strong sense of tradition, we developed a custom typeface based of a simple lean sans serif adding graphic interventions to convey the passion and effort behind every product.