Has Ello developed a personality yet? I mean, Facebook is "what's everybody doing," Twitter is "here's what I'm doing," Instagram is "here's what I'm doing, look," Tumblr is "here's what I like and why," Google is trying to be "here's what I'm talking about," SnapChat and Tindr are... I don't know, I don't use those.
So is Ello a stripped-down Facebook? Or is it what Google tried so very hard to be? Or something else?