Here is a brand new project that Evan Fry and I co-wrote and directed for one of my favorite clients, PeopleForBikes. Since going live on Friday, the film has already been viewed over 2 million times. It has also brought out a ton of positive feedback and stories around bikes and how they can help us feel better.
My 8 year old daughter came home from 2nd grade yesterday to tell me that her teacher showed it in class as part of Bike-to-School day. So cool.
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