Ello pokes serious fun at ads by buying a few on Facebook
a headline from the Denver Post from this morning.
You may have seen or heard that Ello is running ads on Facebook today. As Ello CEO @budnitz said: "We decided to use Facebook’s powerful ad targeting tools to target users by real name, email, age, sex, hometown, buying habits, political affiliation, religion, sexual preference, and even by scanning personal messages — to place highly customized ads that point this out to the people that see them."
The Denver post article points out that:
"Most sites are collecting everything they can grab on users who visit their websites. The Federal Trade Commission did a report last year on all that data collected and stored by data brokers on regular people. The details help these companies classify people into all sorts of categories, specifically: member of over five social networks, the type of roof on your house and even offline orders of over $1,000. Those details help advertisers target you, and data brokers create a massive file on users."
The concept that the average 'netizen might actually want their personal data kept out of the hands of numerous, nameless corporations is finally coming into vogue. Very recently, Apple CEO Tim Cook made some very strong statements against the business model that Facebook and the rest of the major social media platforms use to provide people with a "free" service:
Apple's Tim Cook launches blistering attack on Facebook and Google - via Fortune
The fact is, most of us do care about privacy and would like better stewardship over our personal data. All the while, we've reached a point where people feel powerless to do anything about the constant auctioning off our private lives. This "free" Internet is not quite what we wanted.
"Americans believe it is futile to manage what companies can learn about them"... - via TechCrunch
Looking towards Europe, where less deference seems to be given to businesses that wish to profit off of these types of practices, we might learn that people should take precedence over endless profits.
THIS could derail Facebook's revenue - via CNBC
European privacy probes could cost Facebook, report finds - via The Hill
Going back to words from @budnitz: "We created Ello because we’d become fed up with the other big social networks. Ads were cluttering our streams, we were missing posts by our friends, and having so much data collected on us just felt creepy. Many of us felt obligated to use those other networks, but we weren’t enjoying them as much. We were missing love, connection and trust."
We're dedicated to raising the bar and setting a better example. The Denver Post article points out that:
Ello is a Public Benefit Corporation, with a legal obligation to never display paid third party advertising, sell user data to a third party, or sell our company to anyone that would ever do any of those things.
Most of you are here because you want something better. We truly believe that there's a different, better way to be social online and express ourselves without giving up our essence to people we'll never know. We've learned a lot along the way and are figuring it out more every day. We're glad that you're here, and we thank you for building this house with us. You can help change the game.