I write a nationally and internationally syndicated social media column in the Chicago Tribune called So Social, and in it this past week I wrote about four things you can try on social media over the Fourth of July weekend. One of the four is Ello.
Because registration is required, I wanted to include the part about Ello here.
Ello is a fascinating story. When luxury bicycle-maker Paul @budnitz grew tired of the existing social networks, he created one privately for his friends in 2013. What makes Ello different is its stance about ads and data collection: There's none of that. "We don't consider Facebook to be competition," Ello co-founder and CEO @budnitz told me in December by phone. "Facebook is an ad platform, not a social network. On Facebook, it's all about showing you more ads, and the customer being the product. Ello won't do any of those things."
It might not have the audience of a Twitter or Facebook, but if you're looking for a place to share content and chat with others, Ello is a good choice. I'm on Ello at ello.co/scottkleinberg, and you can find the Chicago Tribune there too at ello.co/chicagotribune.