OK, this blurb from the dust jacket of 'Marketing the Moon':
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon.
So, what was that other six percent watching? What did those people consider better watching than seeing your country land men on the fucking Moon?
To quote Gomez Addams, "WHAT?!? And miss GILLIGAN?!?"