Okay, here is an ad campaign that did not take.
Actually it reminds of something that happened way back when.
My sweet sixteen, which I co-hosted with my cousin/BFF Melissa, was what we wanted it to be: a (black) dance party. Or, started out that way anyway. But that's another story.
But of course invited my (white) friends from the school literary magazine. One of these guests was a girl who I was becoming cooler with because we had a mutual friend. Girl was hilarious and always fun to be around. Was happy she was coming. They were there for maybe all of 20 minutes when she starts insisting that someone stole her Camels. A W K W A R D.
So I tell her the honest-to-goodness truth: Black people don't really smoke Camels. If she had menthols I'd be nervous, but that pack was probably around somewhere. She was convinced that she was robbed and too uncomfortable to stay at the party, and with that all (three?) white people in attendance left.
My mom obviously asked what was up. Under other circumstances, I probably wouldn't have talked about my friends smoking to her, but I was too stuck on the absurdity of the whole situation to not share why they bounced. If my mother were a Catholic, St. Anthony would be her patron saint. She found it, on the floor, after she saw multiple kids notice it, stop, check it out and keep on moving.
No, this ad campaign did not work.