Duration: 4:36 minutes loop
Youtube link: https://www.youtube.com/watch?v=AvfMjWqDqII
Artist website: https://cconniewoo.weebly.com
This video is a screenshot that records the process of buying a personality for oneself online. In this online personality store, “Market”, 12 new models named after 12 Greek gods are displayed with 12 different characteristic profile. They have the same appearance, neutral gender, and different yet random personality facts.
Playing with the ideas of stereotypes and profiles, utopia and futurism, the artist is not only questioning the pursuit of a definition of spiritual ego, such as “what defines a person”, “how should the uniqueness be conceived while each uniqueness can be reproduced massively”, but also criticizing the commodification of spirit. She creates an environment, where people’s mind are mechanized and anesthetized and personalities can be easily acquired as a merchandise.