A series of UK Newspaper adverts from 1945. With the war in Europe drawing to a close these adverts reflect a national neurosis. These adverts claim pick-me-up qualities for everything from cigarettes to tonic wine and even a cat rejuvenation powder.
On active service now - but she soon hopes to be at your service.
Miss Blue Cap looks forward to re-introducing your to the delights of the perfect processed CHEESE. So Appetising - so delicious.
#advert #socialhistory #cheese