2017 was the year of my very first TV AD, My first Short Film and My first Vimeo Staff Pick!
Here are the results:
-1. FROOTI FIZZ TV AD
I conceptualized and directed it myself and made it possible jointly with the excellent Jessica Walsh from Sagmeister & Walsh who was the Creative Director in the agency side.
Making the Frooti Fizz TVC was an unforgettable experience. The gift of creative freedom is something you don’t normally see much of in the commercial world. I proposed a simple but strong concept inspired by the feeling of anticipation we get from the classic duel set up. The powerful flavor of a Mango, squaring off with Alia, our embodiment of Fizz.
Collaborating with creative minds like Jessica Walsh, Zak Mulligan (Director of Photography), the powerhouse that is Alia Bhatt (Indian Actress and Celebrity), and an amazingly talented and diverse crew (Hornet and Ransom Films) was something truly special and unique. It helped to make the challenge of capturing the essence of this simple but compelling idea through set design, choreography, edit, and even the soundtrack a source of both personal and professional growth for me. A dream come true.
-2. PERSONAL PROJECT - SELF PRODUCED.
985 DAYS follows the surreal evolution of two girls and their bold relationship in a funky, playful, and oddly relatable, 2 minutes. The story visualizes the little crazy things in life which we sometimes don’t see but that are very much still there.
This a self-produced, personal project created and directed in Barcelona by Clim and Jade de Robles.
-3. PERSONAL PROJECT - SELF-PRODUCED.
The Vimeo Staff Picked film illustrates the irony of how the "cursed" attitudes of modern society have transcended the archaic rhetoric of the Catholic church.
I just like to make stuff during my spare time. There's something interesting in making Low-fi projects. It’s a way to don’t feel the pressure of the commercial work and to be focused on learning things from the process instead of being too concerned about the final result.
THANKS FOR WATCHING!