For some time, I wanted to refresh my portfolio. In the previous one, like most of first portfolios, all of my works were displayed, since my earliest school projects. Of course, it no longer represented me or my current work (even less what I wanted to do next).
So, this task was important, as an update and as an introspection. The original idea was simple: I wanted to update my portfolio and to pair it with a set of collaterals that would help me to present and to structure myself more easily as a freelance designer. Something very doable - exactly my line of work - except that the client was me and for this particular reason some difficulties arose.
"Whatever else anything is, it ought to begin by being personal."
(Kathleen Kelly From the film You’ve Got Mail)
The logotype was created some time ago but I stayed, thus far, indecisive about the way of using it for my business cards and other stationeries. I tried (too) many different things, but finally none of them convinced me. Then, the task became much more complicated even nerve-racking. I made a mental block because it was...personal. More I looked for The idea less i founded it. I was eaten by doubt for every single decision: colours, formats, even what I wanted to show or tell. Because I had the possibility to do it (no deadline) I decided to put it aside for a moment. Too much energy was lost for too few results. Finally, almost a year has passed since the creation of the logotype. Taking my time was beneficial. It gave me time to identify the path I wanted to take and to do things perhaps in a more thoughtful way. And that was of course not just a question of design. I experienced the client's biggest difficulty : "before doing anything, what precisely do I want to tell about me?".
The logotype was created on a simple idea : clotilde = clo + [tilde].
"clo~" is into a hexagon because, well, I come from France, "l'Hexagone" mind you.
I also wanted to use the lovely type of Laurenz Brunner "Akkurat" that I found beautiful and for which I had a true crush. It suited me, serious but friendly.
White and the paper
I am fascinate by the colour white. Although I never knew for sure why - the very enlightening book "White" by Kenya Hara* gave me some answers. White has multiple meanings such as the colour of the beginning, the silence, the emptiness, the hope of something to come. White has also a strong creative power.
More than any other colour, white is elusive. It varies endlessly according to the gradation of the light and its environment. White is escaping colour as well as reaching all colours.
The colour and the paper are also closely linked.
The choice of the paper in print design is essential, that is why I paid a particular attention to it. By nature, I didn't multiply the effects, the textures. Nothing extravagant, ultra-white or dazzling. I chose non-bleached papers. Each had its own whiteness, muted and non-agressive.
Finally, my approach was simply to design a system "that will do": consistent, easy to use and to update.
*his writings, works and more globally his attitude had inspired me a lot during the process (and beyond).
About the business card
Receiving a business card is firstly a touch-sensitive experience. That is why I wanted to use a paper with a nice touch.
I chose a paper 600g/m2 Gmund Coton. It was both very thick but very light. its surface was not smooth but fluffy, we can feel the fibres such as cotton. Also, it permitted a deep embossing just like a print in the snow.
Its colour was an opaque white, with some hints of pink just as it blushed.
Only the essential informations were printed on the card. I would alter as little as possible its whiteness and pared-down look.
White was also a challenge because it showed every little mark easily. Being able to give an immaculate card was also a way to present myself as a meticulous and careful person.
For these business cards, I worked with the warm printing house In-pressco who realised a formidable work.
So, here is a first look of my business cards, pending my portfolio that will be release soon :)