Poster Series. Graphic Resistance Series. One of Seven.
The trash that goes through the mind of a middle aged male during the course of a day.
Often these things are thought but never spoken. We resist saying these thoughts out loud as the modern world conditions us to spare the feelings of others. This raises the question 'Are we just kidding ourselves by not saying what we feel?'
#Castlefield #Manchester #England #Colour #Poster #Art #Rant #Graphicdesign @graphicdesign @resist
In your version of an ideal world, would advertising exist?
No it would not, advertising serves no function other than attempting to sell people what they do not need. You could name so many brilliant inventions that bring people together or even educate people. The printing press, the radio, the television, the internet, all excellent creations that would and should benefit mankind. The problem? It doesn't take too long before a group of 'hip' wankers around a groovy looking table come up with an idea to ruin it by selling junk.
I’ve witnessed these places, they talk the talk, they live the dream. Working in trendy offices that have pinball machines for the knobs to play on whilst they eat from their bento boxes. They consider themselves the epitome of cool, most earn a pittance but that doesn’t matter because the place they ‘work’ in looks great, it impresses their mates when the head of whatever made up department has purchased them all a ping pong table to play on at brunch.
If a product or whatever they're selling was truly 'awesome', we'd know about it anyway, people talk. Let's see: The Printing Press, a way of bringing the written word to the masses, arguably the most important invention of the last 500 years. Now, used to print numerous leaflets and magazines containing nothing worthwhile, just advertising. I hate to think how many trees have been destroyed in the process. The Radio: A technology capable of crossing oceans and borders with ease, making communication so easy. Whats it used for? Selling shit. You can’t listen to it for more than 60 seconds without some goon selling me junk I don’t need, its just not worth switching it on anymore. Television? Another brilliant tool except these days every ten minutes of watching you’re subjected to 3 minutes of ad agencies ‘solving’ problems. Of course there was never a problem to begin with, but now they’re solving it for you anyway, so you can buy their rubbish and be ‘cooler’ or happier in life. I now don’t even own a television. The internet, let’s take YouTube, brilliant, a place we can all effectively have our own channel of communication to the world, except now its not worth watching either. I go to watch music by artists i like, but I’m forced to watch 30 seconds of adverts from another screeching artist I wouldn’t listen to if I was unlucky enough to live the next 1000 years. So I’m sat there listening to some shit my ears simply don’t like, getting frustrated and wishing they’d die in a nasty way. It’s all fucked, every time good men make something to change the world, assholes in ad agencies screw it up. I’d personally love to live in a world where it didn’t exist, where walls didn’t have to have pictures on, buses didn’t need to be mobile billboards, we didn’t need monster TVs in public spaces. Instead products, services or skills stood out because they were great, not because they had a huge budget for polluting the world with their biased message. Councils make criminals of graffiti artists, whilst allowing billboards the size of whole buildings to be erected in beautiful places. For me thats a double standard, they’re both ugly. You could even argue that the graffiti was less so and had more artistic or cultural merit. Last week I visited Soundcloud to listen to something a friend had sent me a link to, I was 15 seconds into it and then even the song was interrupted with advertising mid-listen. Absolute wank! Soundcloud, what utter shite. These days I can't seem to use an app or install one without 'Sign in with Facebook" appearing, quite often not allowing me to progress unless I do so. Fuck you Facebook, I don't want to log in, I don't want to allow you access my personal files. Get fucked Zuckerberg you greedy cunt. Gaming has been fucked by ads now too, in my day a game came on a cassette took 10 minutes to load and cost under £1. Now games are like a virus, they install for free and let you do nothing, unless you buy 'virtual' money with real money. My kids are bored in less time it took for me to load my game back in the 80s. They go to play and an advert for another game prevents them from doing so unless they sign up or pay a fee. My kids download and delete a game within minutes, where my cassette was still being loaded for years. I have a suggestion for the game developers, why not just charge me £5 for your shitty game and then fuck off and leave me alone, then next time you make a game I'll appreciate your honesty and look at buying your next release. Instead they would rather collect all my data, sign me up to virtual cash, and have me pay them every month, like I'd just signed up for a new car or taken out a mortgage. Fuck off!
The future? Next you’ll be walking down the street and they’ll start texting our phones. A phone we’ve paid for, they’ll have the cheek to use to their benefit. I’ll walk past a burger place and they’ll send me offers, then 10 metres later, another for the coffee shop i’m now walking past. Mobiles will be screwed then too, your pocket constantly vibrating with junk messages inviting you to buy crap. Take the cinema, right now we have to watch 30 minutes of bullshit after paying top price to watch a crappy movie anyway. It’s an insult. I paid, they bummed me for a rubber hot dog and a wheelbarrow full of corn with sugar on so why don’t they just have the good grace to give me what i paid for and just play the fucking movie? At least right now the adverts are at the start, but in 10 years from now they’ll be repeated every ten minutes. Some director will put his heart and soul into an artistic masterpiece to only then have it chopped up by ad agencies selling their crap every 10 minutes. I can picture the scene, soldiers storming the beaches at Normandy, blood, guts, rounds flying everywhere, then suddenly half way up the beach, freeze frame, a superimposed clown skips into shot selling me burgers. Maybe talking dogs selling me dog food and some slick bastard telling me I might die soon and frightening the living daylights out of my wife who’s now not concentrating on the movie but about my life insurance policy. Boom!, back to Northern France and the machine gun fire. Now all i’m thinking is will the good guys get to the top of the beach and take the Nazi machine gun post before that fucking clown reappears? Even worse, advertising agencies may place company logos in each corner of the movie for the entire duration. Swishing graphics across the screen every 5 seconds “I’m fucking lovin’ it! Spinning, zipping, flipping and whatever else they can do to sell you a bucket of sugar water or an entrail burger.
You can even think about advertising logically, why would I ever listen to any message from a company about itself? Its only ever going to be biased. It’s forced on us, its like putting your face into a gushing pipe of sewage and being stuck there unable to move, turds hitting you in the face, in your nostrils, mouth, eyes, all your senses bombarded by other peoples excrement. You’re staying in that pipe until they think you’ve swallowed enough of other peoples excrement. Advertising has gone way beyond functional or assisting us, it’s skewed, I can’t remember ever seeing an ad for cars in which the driver is sat behind a belching bus in rush hour being slowly gased by the fumes from all the other cars, commuting in a confined little box and wasting four hours of his short life a day, locked in his cell with wheels. Watching the rain roll down the windscreen, bored senseless, probably listening to the crappy radio. Instead his car drives up buildings, or it can fly, or his daily commute to work involves an over the speed limit race against time on an open road with no other vehicles in sight in the middle of nowhere. Strangely its a clean world, one without adverts, he doesn’t drive past any sponsored roundabouts. Its bullshit, but most of us are happy and even keen to swallow it. This year i’ve seen Christmas being advertised in August. You know what? The more they do it, the less I’ll spend.
I personally began a career in Graphic Design in order to make the World a better place, not cover the Earth in clutter for the purpose of selling more shit. Design should assist mankind, not pollute the world with a biased message. Advertising is the stinging yellow boil on the arse crack of all mankind’s advances.
It’s not a real job. If you’re in it, grow up and get out. Save your soul.