i think ello will be interesting. i have no plans to quit using FB simply because everything is so well-established there (especially community groups & events) but i love ello for its simplicity (long-form twitter?) and the complete lack of advertising and creepy manipulation of data. i also enjoy that it does not have a "like" feature for now... it encourages people to actively comment when they feel moved to respond to a post. i can see ello being a great platform for discussion & dialogue. it's okay with me if it remains semi-esoteric. i feel like these two social networks can have entirely different purposes. FB is like a megaphone blasting announcements to the world, and connecting you to EVERYONE... and ello is like sitting in a cave talking with really neat people.