La Tortilleria - Homally
Art Direction, Branding, Photography
HOMALLY – Ironing Boards
Homally is a Mexican company that designs and manufactures reliable and very stylish ironing boards; the kind you would not shamefully run and hide when friends stop by your place for a cappuccino.
We devised a very special photo shoot that wove together the playful spirit of the brand and the functional components of the product. The production, entirely created by La Tortillería, is truly a chromatic explosion. There was no digital painting here… Remember that beloved cartoon episode where the Pink Panther blasts a full bucket of paint to decorate a single space in merely seconds? Well, that sort of resembles our own painting process for the shoot.
La Tortillería was asked to provide this enterprise with a bold personality, strong positioning elements and a daring visual identity. We created a powerful and polished brand in order to make the company stand out in an already-crowded and competitive market.
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