CRUX comes as a need to change the way consumerism works. It's more than anything a manifesto. A desire to blur the lines between the consumer and merchandiser. To step away from the rigid social systems we are used to. It's here to answer the human need for emotions, real time communication, affection, creativity and freedom of expressivity in both the real world and virtual one. To create a fusion between the two entities to ensure the most creative and satisfying result that could benefit both, not necessarily in a material way, but a state of well being .
You can’t avoid it because one way or another the CRUXade is coming.