Most of the Ello tech department worked through the weekend, getting everything ready for the release of Ello V2.
When that happens you'll notice an updated interface and new features. Better search. Full screen browsing. Drag & drop images. Even CodePen support. More details on that in a few days!
But what is most exciting about Ello V2 is what it does behind the scenes.
See, when we release Ello back in August we had just 90 of our friends on our network. Now we have millions of people using Ello, incredible positivity, and thriving micro communities — from art to photography to drag to graffiti. And Ello grows each day.
All that happened much faster than we expected. It's been amazing, but we realized this past New Years that with the current rate of growth on Ello, and with mobile apps coming soon, our system could eventually get overwhelmed.
So what we decided to do was to secretly rebuild Ello's backend. From the ground up. That's what we've been busy with for the last three months. We made the choice to get that hard work done now, so we can all celebrate later.
The arrival of Ello V2 later means we can grow a lot as a community without service interruption.
V2 is also engineered to make it easy to release lots of new features a lot more quickly: content search, tagging, Loves, bookmarking, private groups, private messaging, and more. Once we are sure V2 is out and stable, we will release these features one after the other.
And Ello mobile apps too! In fact, I'm typing this on my iPhone, using a prototype that our amazing Ello iOS crew is moving close to launch.
Starting this Thursday April 2, Ello V2 will begin rolling to the Ello community. We'll enable it for small groups at a time, so we can load test (to make sure nothing breaks), then add more people, then test again. We expect it'll take week or more to get everyone on the new system.
PS: A shout out to Ello dev department for working long hours and delivering brilliant stuff — @mk, @jayzes, @larquin, @ej, @bob, @666, @aayore, @theoem, @mconigliaro, @dcdoran, @seand, @virtualandy, @colinta, @trmbl, @soulfresh.
PPS: Help us by reporting bugs to email@example.com.