Content Branding Instead of Journalism
"The press used to subsist on leaks; it now thrives on plants. The politician is not a liar or a demagogue but a product. It was therefore revealed a month ago that the hacks Marc Ambinder and Mike Allen of respectively the boring Atlantic and vapid Politico sold their souls to Hillary Clinton’s staff in order to get access: first reads were promised, quote approval, word veto, talking point insertion, narrative change and forced rewrite. Time Warner, Conde Nast and Hearst don’t hire editors in chief anymore but editors able to understand the value of the marketing division to the newsroom and how they should be merged, which is code for content branding."
From: Elle on Earth
By Jacques Hyzagi • 03/30/16