What happens when surveillance capitalism collides with the advertising bubble?
"The game is no longer about sending you a mail order catalogue or even about targeting online advertising. The game is selling access to the real-time flow of your daily life –your reality—in order to directly influence and modify your behavior for profit. This is the gateway to a new universe of monetization opportunities: restaurants who want to be your destination. Service vendors who want to fix your brake pads. Shops who will lure you like the fabled Sirens. The “various people” are anyone, and everyone who wants a piece of your behavior for profit. Small wonder, then, that Google recently announced that its maps will not only provide the route you search but will also suggest a destination."
The Advertising Bubble:
"There's more money being made from advertising than consumers are putting in." "The balance comes out of the pockets of investors, who are all gambling that their pet company or technology will come out a winner. They provide a massive subsidy to the adtech sector."
"Compare the number of ads you see in a given day to the number of purchases you make. And consider the indirect maziness of modern advertising, with its brand awareness campaigns and social media influencers. There's not a lot of milk left in this cow." "Investors are herd animals. When they bolt, the adtech swamp will drain, and who knows what hideous monstrosities will be left flopping on its muddy bottom."
Thanks to @mikegale who posted these links in a comment. He has some ideas about a possible future for the internet that appears to be quite different than what has evolved.